MAY 05 2016

Gizmo Staff


#TBT The Worst Gifter

Today, we want to share a project we did some time ago. We are so proud of it we just can’t have enough.

Along with Circus Ad Agency and their creative team, Gizmo produced this script filled with humor to launch the Netflix “gift cards”.

One of the main challenges of this project was to create twelve small stories within 90 seconds.

The key to achieve this was to use a style of exaggerated animation, with marked poses that allowed us to quickly decode what was happening in each scene, considering that each scene could not be more than two seconds long.

The character design was crafted to enable immediate recognition. Every character has very marked and expressive features (eyes, mouth and large limbs), and very stylised and flexible bodies, which gave us a lot of freedom to generate poses and exaggerate the movements.

And last, we want to share some backgrounds from the different stories to appreciate the Art Direction and the work put on each scene by our team.

The Worst Gifter has been awarded with a Silver for Best Animation in El Ojo de Iberoamérica Festival and has also received a trophy in the Argentine Creative Circle, both in 2015.

Hope you enjoyed going through Netflix’s Worst Gifter as much as we have enjoyed working on it!


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